Lusent launched in 2020 as a quintessentially Californian bracelet line. With the company mantra "Love, Motivate, Inspire", Lusent describes itself as a home for people that are on their path to making a positive change. This mission arose from extensive research into the relationship between gratitude and positive mind-set.

We incorporated these core values into our custom made bracelets to remind people that they matter and they’re one of a kind. This is where the name of Lusent originated, derived from the word Lucent,  meaning “glowing with or giving off light.”